I have been using Shiseido Whitness and its UV white softerII, UV white lotionII plus SPF35 sunblock for 3 months. Eveybody told me my face is so bright. I went back to China and my friends told me I lost a lots of weight. Actually I didn't lose weight, my face is much whiter than before. I bought a Shiseido Bioperformance with Whitness inside for my mother. She kept using it with SPF35 SunBlock. Her face is also much brighter.